The story behind SOCIAL is simple.
Two unknowing ex-colleagues from a bank had met at a fashion school in Los Angeles called the Fashion Institute of Design and Merchandising (FIDM). They had both interned at the same fashion company and most of all, both love the vibrant yet laidback spirit of the Southern Californian lifestyle and fashion. Therein lies the SoCal spirit and lifestyle embodied into SOCIAL. One graduated with a degree in Merchandise Product Development and the other, with a degree in Apparel Industry Management.
When both returned to Singapore, they realized they were in the perfect place to create a fashion outlet that provides choices, and an answer to locals who could not find the stylish Accessories and Apparel they so often bought the US fashion magazines for.
With this common vision and passion (and backed with a streak of adventure), the duo created SOCIAL with the aim to create a fashion scene that embodies a continuous versatility – one that allows one to easily go from casual chic to classic glamour and to translate the misconception of pricey Hollywood fashion into one of complete affordability.
In 2012, SOCIAL is established and the online fashion platform: www.livebysocial.com is launched. In addition to bringing constant reinvention of dressing to women around Asia, Elyse and Katheleen aspire to make SOCIAL a creative social force in fashion.